About SBG Holdings
Built on Experience. Driven by Conviction.
SBG Holdings is a startup investment and venture studio group with more than 20 years of commercial experience across Australia and the United States.
Our story
We don't sit on the sidelines. We get involved.
SBG Holdings was founded on a simple but powerful premise: that the businesses most likely to succeed are those backed by people who have done it before. Not just investors who write cheques and wait — but operators, strategists and commercial builders who get involved.
Over more than two decades, our team has built, invested in and helped scale businesses across seven sectors in two countries. We have been involved at every stage — from early concept and product development through to commercialisation, operational management and market leadership.
That experience is the foundation of everything we do. It shapes how we evaluate opportunities, how we structure our involvement and how we work alongside the founders and management teams we back.
What we stand for
Commercial rigour
We apply the same commercial discipline to every business we back — whether it's an early-stage startup or an established business looking to scale. Strategy without execution is just theory.
Genuine involvement
We are not passive investors. Our involvement is hands-on and deliberate — from product design and go-to-market strategy through to operational management and board participation.
Sector depth
We invest and build in sectors where we have deep, first-hand experience. This focus means we can contribute meaningfully to every business we back — not just provide capital.
Long-term thinking
We build for sustainable market positions, not short-term exits. Our orientation is towards businesses that can become genuine market leaders over time.
How we think about investment
We are selective. We back businesses where we have genuine sector expertise, where we can see a clear market opportunity and where our involvement can make a meaningful difference to the outcome.
Our investment model is built around active participation. We bring capital, but we also bring strategy, product experience, commercial networks and operational capability. The businesses we back get more than funding — they get a partner who is genuinely invested in their success.
We take a long-term view. We are not chasing quick returns or short-term exits. We build businesses we believe in, for the long haul.
Our areas of expertise
Interested in working with us?
If you're building a business in one of our areas of expertise and you're looking for more than just capital, we'd like to hear from you.
Get in Touch