Our Portfolio

Ventures We've Built and Backed.

A selection of the businesses SBG Holdings has invested in, built and helped scale across seven sectors in Australia and the United States.

How we select our ventures

Every business in our portfolio represents a deliberate choice. We invest and build in sectors where we have deep commercial experience — which means we can contribute meaningfully from day one, not just provide capital and wait.

Our ventures span early-stage startups through to established businesses with strong market positions. Some we have built from the ground up. Others we have invested in and helped accelerate. In all cases, our involvement goes well beyond the cheque.

Selected ventures

Technology Venture
Information Technology
Established Market Presence

A software platform built from the ground up.

Developed and commercialised a software platform within a competitive technology category, achieving a strong and sustained market position. SBG's involvement spanned product design, development strategy, go-to-market execution and commercial management.

Strong market position achieved within category.
InvestmentProduct DesignProduct DevelopmentCommercialisationOperational Management
Education Venture
Education
Established Market Presence

Education technology built for scale.

An education technology business developed and commercialised across multiple markets. SBG contributed to product strategy, platform development and the commercial frameworks that enabled sustained growth and market expansion.

Multi-market commercialisation with sustained growth.
InvestmentStrategyProduct DevelopmentCommercialisationMarket Implementation
Biodegradable Packaging Venture
Biodegradable Food Packaging
Established Market Presence

Sustainable packaging built for competitive markets.

A biodegradable food packaging business developed with a focus on sustainable materials, product innovation, manufacturing efficiency and commercial market adoption. SBG was involved from early product development through to market commercialisation.

Sustainable product commercialised into competitive retail markets.
InvestmentProduct DesignProduct DevelopmentCommercialisationMarket Implementation
Logistics Technology Venture
Logistics Technology
Active Development

Modernising how goods and services move.

A logistics technology business developing innovative solutions across delivery optimisation, service utilisation, fleet management and electronics-enabled operations. Built to address real inefficiencies in how goods and services move at scale.

Innovative electronics and software applied to last-mile logistics.
InvestmentStrategyProduct DesignProduct DevelopmentCommercialisation
Automotive IT & Performance Venture
IT Solutions for Automotive Dealers and Di…
Active Development

Specialised technology for the automotive sector.

A business combining specialised IT solutions for automotive dealers and distributors with deep expertise in performance automotive and parts — covering technology platforms, operations, customer experience, parts supply and aftermarket products.

End-to-end technology and operations across the automotive dealer and parts ecosystem.
InvestmentStrategyProduct DevelopmentCommercialisationOperational Management
eCommerce Venture
eCommerce
Active Development

Digital-first retail built to scale.

An eCommerce business built around a focused product strategy, digital-first customer acquisition and scalable fulfilment — designed to grow efficiently in competitive online retail markets.

Scalable eCommerce model with digital-first acquisition strategy.
InvestmentStrategyProduct DesignCommercialisationMarket Implementation

Our involvement across the portfolio

Across every venture, our involvement is shaped by where we can add the most value. We bring the same commercial discipline and hands-on commitment to an early-stage startup as we do to an established business looking to scale.

InvestmentStrategyProduct DesignProduct DevelopmentCommercialisationMarket ImplementationOperational ManagementAdvisoryDirectorshipsBoard Participation

Building something we should know about?

If you're developing a business in one of our areas of expertise and you're looking for more than just capital, we'd like to hear from you.

Get in Touch
SBG Holdings

Startup Business Group

We invest in, build, manage and help accelerate businesses where we have strong industry and commercial expertise.

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Australia & United States

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Australia & United States